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Bloody Good Underwear
60,000+ 5-star reviews. Over 10,000 million pairs sold. Tried. Tested. Loved. Now it’s your turn.
Go with the flow and save UP TO 60%! Get your leak-proof faves for (a lot, lot) less
Super, Maxi & Heavy Overnight On SaleShop All
Super Overnight
Super Overnight
25% off
Super Overnight
25% off
Super Overnight
We've got your back. And then some.
HOW IT WORKS
Our period underwear takes anti-leak protection to the next level. The top layer includes our patented merino wool that naturally absorbs moisture and controls odour. It’s also super-soft, so you feel fresh and dry. The bottom layer locks away fluid, so you stay leak-free and secure. Period.
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Moderate Heavy
Moderate Heavy
Light Moderate
Kathryn L."I absolutely love them. They are so silky, comfortable and last and last... so many washes. I recommend them to anyone and everyone!"
Sarah E."Glad I found this brand! Super absorbent with no fear of leaks in the night."
Zoe R."OMG!!! These undies have literally changed my life! They are so comfortable and look amazing!"
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JUST IN
Light Moderate
Light Moderate
JUST IN